Abstract: Businesses are under increasing pressure from customers, investors, employees, and regulators to embrace social and environmental responsibility. But Wall Street demands quarterly results, a stringent ROI, and a short payback period. How can these seemingly incompatible goals be accomplished concurrently? Until recently, there has been little evidence expressed in business language to show business executives the monetized benefits that are possible from more aggressive sustainability strategies. Based on Bob’s latest book, The New Sustainability Advantage (2012), this presentation repositions smart, innovative sustainability strategies as a means to achieving existing company goals, rather than a seperate imperative to worry about. Bob applies business and leadership development experience from his 34-year career at IBM Canada to show how sustainability strategies can increase revenue, save expenses, avoid impending risks, and enhance brand value, resulting in profit improvements of 51% and 81% within three to five years for a typical company. That is smart sustainability strategies help companies survive the economic downturn, while positioning them to thrive in the new economy.
Biography: Bob is a leading expert on quantifying and selling the business value of corporate sustainability strategies and has given over a thousand presentations to corporate, government, university, and NGO audiences. His four books, two DVDs, business case simulator Dashboard and Worksheets, and extensive Master slide Set provide capacity building resources for sustainability champions. His most recent project is the Future-Fit Business Benchmark. He previously worked 34 years with IBM Canada, retiring in 2000. He served on the Board of the Natural Step Canada for 12 years, is currently on the Board of the Forum for the Future (U.S.), and is on the B-Lab Standards Advisory Council. He was inducted into the International Society of Sustainability Professionals’ Hall of Fame in 2011, and has been named “Best for the World Overall” B-Corp the last three consecutive years. Bob has a PhD in Sustainability from the University of Toronto.
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